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4 Strategies to Use LinkedIn Newsletter to Boost your Business

23 Feb  · 
4 min read
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So, you've set up your LinkedIn profile, shared some insightful posts, but now you're stuck at the follower crossroads. Posting articles feels a bit empty when the audience is sparse, right?

Fret not, my fellow LinkedIn adventurer! The solution to expanding your reach lies in the magic of newsletters. And not just any newsletters, we're talking LinkedIn newsletters.

In this guide, we'll delve into the nitty-gritty of LinkedIn newsletters, guide you through the process of creating one from your profile, highlight why it's a game-changer for content marketing, and spill the beans on maximizing your results.

Demystifying the LinkedIn Newsletter

Before we dive in, let's quickly outline what a LinkedIn newsletter is. If you're familiar with LinkedIn and newsletters separately, imagine them coming together like a dynamic duo. 

The beauty of a LinkedIn newsletter is that it liberates your content from the competitive LinkedIn article arena. 

Instead, you deliver your pearls of wisdom directly to your subscriber base, a group that's chosen to hear more from you. 

Each publication triggers emails, pushes, and in-app messages, keeping the engagement flames burning and expanding your audience.

Crafting your LinkedIn Newsletter 

Now that you're itching to get started, here's the lowdown on creating your own LinkedIn newsletter:

  1. Switch to "Creator Mode."
  2. Navigate to the "Publishing Tool" at the top.
  3. Opt for "Write an article" and then select "Create a newsletter."

Yep, it's that straightforward. Remember, you can only have one newsletter at a time, and a 24-hour cooldown between publications is in place.

Once you hit that publish (or schedule) button, LinkedIn works its magic, auto-generating a dedicated page for your newsletter to call home.

Enhance Engagement on your LinkedIn Newsletter

Now that you've gained familiarity with the basics, let's explore strategies to amplify the impact of your efforts. 

A LinkedIn newsletter serves as an extension of your brand or services, demanding a reflection of your finest work. 

Emphasizing top-notch quality in your new articles and aligning your content strategy with your target audience's preferences are crucial elements.

1. Algorithm-Friendly Optimization

Choosing a name that not only represents your brand but also highlights the quality content you offer is essential for your LinkedIn newsletter. 

Craft an enticing description that sparks curiosity among your audience, and ensure your cover photo maintains a professional connection with your brand style. 

Incorporating relevant keyword phrases will enhance your content's visibility, making it more discoverable by the right audience.

2. Professional and Branded Appearance

Contrary to the old adage, appearances matter, especially in the realm of newsletters. A poorly presented newsletter may erroneously convey a perception of subpar content to your audience. 

Mitigate this by incorporating your brand logo strategically, utilizing unique feature images for each post, and ensuring an overall appealing visual presentation. 

Tools like Canva or hiring freelancers on platforms such as Upwork or Fiverr can assist in achieving a polished look.

3. Prioritize Quality Over Quantity

Given the plethora of content options available to your target audience, focusing on quality becomes paramount. 

To capture their attention and ensure they choose your content over competitors, it must be exceptional. 

Aim for content that is tailor-made for your audience, SEO-friendly, well-written, and highly engaging. 

Each publication should address a specific issue faced by your audience, reinforcing the value of your content and building trust in you or your brand.

4. Foster Sharing

The most effective way to boost engagement and broaden the reach of your outstanding content is by encouraging readers to share it with others.

This doesn't involve imploring them to share it through extravagant discounts or veiled threats. 

Instead, conclude your newsletter articles by incorporating the following call-to-action:

  • Subscribe
  • Comment
  • Share
  • Read a related article

So, is a LinkedIn newsletter worthwhile?

Undoubtedly, LinkedIn newsletters are valuable, providing an opportunity to establish thought leadership, connect with your network, and disseminate valuable insights in a focused and professional manner.

Discovering a newsletter is easily achieved by navigating to a brand or profile page and locating the Newsletters tab within the “Highlights” section.

The significance of LinkedIn newsletters is swiftly growing as they emerge as a potent tool for generating fresh leads in the B2B sector. 

If you're keen on obtaining a comprehensive guide on securing your ideal B2B clients, be sure to explore B2B Marketing Tips That You Must Try.