BACKGROUND
While PSBB (Social Distancing Protocols) has posed challenges to many, it also presented opportunities. For Joyday, it allowed the brand to interact more intimately with its target audience through their relevant passion points.
INSIGHT
RESULTS
Generated more than 30% increase in followers and achieved 34,132 total views in 30 mins. The campaign also garnered Marketers OmniBrands of the Year 2020 award.
