Breaking Social Distancing Barriers When Social Connection is Most Coveted

Challenge:

Lebaran was fast approaching and most every brand in Indonesia wants to be a part of this yearly special season. The PSBB (Social Distancing) has put a challenging limitation to family and social gatherings. How can Samsung be of help to society during one of the most important seasons in the country under Social Distancing protocol.

The Opportunity

Samsung wants to be that enabler by launching “Dekat di Hati” (Close To The Heart) Talks. An insightful live talk show that gives some thoughtful perspective and ideas to help one cope with this situation. To gain a wide reach, Samsung created a Livestream using YouTube masthead.

The results

• 5.8mio Playbacks
• 12k peak concurrence
• 969 New Subscribers
• 2 years worth total watch time!