Can An Online Buzz Generates Foot Fall To An Offline Pop-Up Store?

Can An Online Buzz Generates Foot Fall To An Offline Pop-Up Store?

The Challenge

Build buzz and talk-ability around KitKat Pop-Up store to generate more footfall

What We Did

Making the buildup towards the actual excitement of the pop-up store opening becomes the primary driver of curiosity of our audience to check the store physically themselves. 

A week before the actual opening day, relevant KOLs create natural chatter about the coming unique flavors. In-moment excitement in the store amplifies and maintain the excitement throughout the pop-up store period.

Result

218,096 Impression and 42,479 engagement in less than 24 hours.

12,433,235 total impression on KitKat Social Media in 11 days, 

with 1,422 total conversation while gaining thousands of new followers on Instagram.

More than 20.000 visitors came to the pop-up store.