Can We Outsmart Competition in Social Media with Smart Algorithm?
Dairy brands are noisy in social media towards similar target market. Making word of mouth marketing for brand consideration a more challenging goal to achieve
What We Did
- A series of in-moment trending issues was created as a campaign to create conversation around Bebelac across digital platforms. Tunjukkan Hebatmu (Show Your Greatness) was initiated as the buzz volume driver as it encouraged moms to brag-post their children greatness in both FB and IG.
- Buzz was amplified by KOLs while taking in the support of online mom’s community
- Ride on the wave of facebook algorithm new changes, which leads us suggesting a fewer amount of post to gain higher organic reach. Less resource usage, Higher return.
- +32% growth in Share Of Voice for Buzz Volume, with 30% less post amount.
- Maintained High Average Organic Reach per post.
- A much more efficient spending and investment with higher effectiveness.