Problem
Rexona will always support Indonesia to move. However, move does not only belong to people who are physically normal, but also to them with disabilities. Therefore, Rexona wants to make a CSR movement to encourage people with disabilities, so that they can actively move.
Solution
Create a #GerakTakTerbatas (Unlimited Moves) campaign that invites people to count their steps with Gerak by Rexona application.
The accumulated steps taken will be converted into a wheelchair for people with disabilities, to help them move more easily.
Result
