insight

Now days, Millennials spend most of their time with their mobile phone. But they are not interested with news content. They only consume a content that are really related to them. Like hobbies, lifestyle, and music.

idea

By riding the hype of rap music, we presenting news in more digestible way. We invite these millennials to choose any Line Today headline and challenge our famous rapper to turn those Line Today headline to become a rap song.

result

Campaign Impact

1103 submissions

41.3 Million impressions

3.5 million Youtube video views

Million higher traffic to Line Today