Youtube Go

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insight

Google has announced YouTube Go, a lite version of YouTube. This app, was designed according to the needs of Indonesians, especially to those who living in suburbs areas and has limited budget for internet data plan. Unfortunately, due to the data plans limitation, they only watch the content that they like most. The ads? Will be skipped for sure.q

idea

By digging little dipper on their behaviour on YouTube, we knew that most indonesians like to watch dangdut. A genre of indonesian folk that has became the epitome of Indonesia’s music culture. And we found a way to make them informed and entertained, Instead of making ads, we created an amusing and insightful dangdut music video.

result

8.5 Million youtube views

LINERAMADHAN
Line Ramadhan